Automating Blockchain Commerce: The Next Big Leap

Since Bitcoin’s debut in 2009, blockchain has become synonymous with cryptocurrency, but its potential goes far beyond that. Gartner estimates that blockchain technology could generate a business value of approximately $3.1 trillion by 2030, “with blockchain-based systems potentially governing 10% to 20% of the global economic infrastructure”.

As a technology, it is transforming transactions, enhancing security, and introducing new standards for transparency. Yet, when it comes to commerce, user experience and scalability challenges persist. This is where automation can enable blockchain to continue to scale while also delivering a unified user experience.

The Role of Blockchain Automation

Automation is key to streamlining blockchain commerce. We need a unified platform that handles token swaps, bridges, and onramps where users don’t need to worry about gas fees, juggling wallets, or managing balances across many chains. Automation takes care of these complexities, allowing users to focus on what matters: using blockchain applications.

Automating the blockchain experience eliminates unnecessary steps and reduces friction, simplifying user interactions with blockchain-based applications and facilitating increased commerce.

Why We Can’t Scale Without Automation

As of H1–2024, there are only 617 million cryptocurrency users globally, or only 7.5% of the world’s population. If we want blockchain to handle the next billion users, automation is key. Manual processes won’t hold up for the millions of new users who wish to interact with decentralized applications (dApps). The large number of manual workflows required to interact with blockchain experiences will result in bottlenecks, higher costs, and a frustrating user experience, resulting in user churn.

Automation is the solution. It is the key to overcoming user experience challenges in a multi-chain world. By automatically managing interactions across different blockchains, automation eliminates the need for users to manually route transactions, schedule operations, or figure out how to bridge and swap assets between chains. This not only reduces complexity and time-consuming processes but also enables businesses to handle more users seamlessly without increasing operational burdens. Automation ensures that users no longer have to manage their balances across multiple chains, providing a smoother and more accessible blockchain experience.

Cutting Through the Complexity with Halliday

Fragmentation is one of the most significant challenges in blockchain today. Assets and liquidity are scattered across multiple chains, creating silos that hinder user experience. A typical scenario might involve a user holding a custom token on an L3 chain, needing to bridge to the L2, swap to USDC, bridge to another L2, swap to another custom token, and bridge to an L3 — all while paying separate fees at each step.

This friction is a barrier to blockchain adoption, and Halliday aims to eliminate it. Our platform allows users to bring their existing balances — whether Bitcoin, Ethereum, or any other token — and make seamless transactions. Halliday Payments handles the complexities of bridging, swapping, and fees behind the scenes in one click.

With Halliday, users can also effortlessly convert fiat into any cryptocurrency, whether interacting with appchains, custom blockchains, or any other platform. This simple user experience drives blockchain commerce, enabling chains to scale and onboard users without friction.

The Path Forward: Simplifying Blockchain for Everyone

Blockchain commerce is at a pivotal moment. The technology is ready to scale, but without simplifying the user experience, it will never achieve widespread adoption. Automation is the key to unlocking blockchain’s full potential.

That’s why at Halliday, we believe blockchain commerce should be as simple as using a debit card. By automating everything from token swaps to cross-chain transactions, we’re creating a future where blockchain becomes a standard part of everyday life, not a niche technology for enthusiasts.

The Future of Blockchain Commerce Is Simplicity

Blockchain commerce is evolving, and the next big leap will come from automation. As the space matures, it’s becoming clear that users don’t want to wrestle with the technology — they just want it to work. Automation is how we make that happen. Whether it’s reducing friction, solving fragmentation, or scaling up for mass adoption, automated solutions like Halliday are leading the way.

By making it easy for users to spend their first dollar on your chain, Halliday improves the experience and empowers the next generation of blockchain ecosystems to thrive.

Schedule a call today to see how Halliday can empower your users to spend, manage, and transact effortlessly on your chain.